Marketing, ideas, and sorting

I wonder how much can actually be paraded due to a combination of lack of expertise and trust in authority on the side of the audience and social shaming tactics on the side of the deliverer.

Seeing through solar roadways needs some understanding of engineering. Seeing through hyper-realistic portraits needs some understanding of drawing. Seeing through No Man’s Sky needed some understanding of programming or video game design.

Mass Effect Andromeda claims to not be able to make white characters because of the “textures” they used. The new Scorpio console says it’ll be better than the best PCs at the cost of one top-of-the-line PC component. Trump’s Syria attack is defended on the grounds that the president has more “intel”.

No one can be an expert on everything, but neither can one not trust in anything nor not care about others’ opinions. “Fuck haters” and “Question everything” are worse-than-nothing statements because the questions should be directed towards critical points.

I think analyzing people’s backgrounds, connections, and objectives bypasses these problems to a reasonable extent. These should be the baseline, with the “facts and evidence” on the “actual” issues as secondary, because the “actual facts” are more easily fabricated by quite a few orders of magnitude. There are people that lie about their work history, but at some point they leave a trail, and people even in the age of their internet for one reason or another generally don’t change names. Generally speaking peoples’ history of actions are hidden or missing rather than fabricated – the opposite of “actual facts”.

The people most worth looking into demonstrate this principle. Executives are the most powerful and their backgrounds generally aren’t in any “field” – Sooner will an executive of groceries become an executive of pharmaceuticals than a pharmacist, even though their degree might’ve been in partying sociology, or maybe never had a degree at all. Arguing a pharmaceutical executive’s, whether a CEO’s or a politician’s, decisions primarily on basis of biology or chemistry or medicine – or worse, morals – is the discussion level of peons.

“Great minds discuss ideas; average minds discuss events; small minds discuss people.”

Any person can expound about ideas. Even when talking about celebrity gossip and keeping up with the Joneses they’re basically talking about ideas. We even have a grammatically correct form of the word for personification: idols.

Expounding on people though is different. Beyond saying she likes cake or he goes weightlifting, can just any person accurately and effortlessly predict what some other person is going to do or say? They can’t. They can’t even fathom where to begin. Of course not, they can’t even understand the people they’ve spent years with!

“I thought you were going to do X.”
“Why in the hell would I do X? That never even occurred to me.”
“I dunno. Maybe you might’ve.”

But he sure does know what’s moral and what’s not or what’s the right thing to do in a certain situation of a field he only heard about two days ago! Just look at all these links and quotes from reputable sources he found on Google.

If only Google could predict what his friends were going to do too, then he could be just as confident and correct with people as he was with ideas. Such a lookup exists, it’s just not available at http://www.google.com, and is only available to advertisers, politicians running for head of state, and other big dollarydoo clients.

But it’s okay, because only small minds discuss people anyways.

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